July 31, 2006
K-pop star BoA is working for the Nike label alongside sports stars like footballer Park Ji-sung, golf prodigy Michelle Wie and NBA star LeBron James.The series of commercials focuses on youthful stars, with the singer the sole figure from outside the sports world to appear.
The shoot went ahead in complete secrecy in a studio in Gangnam towards the end of June, and the Nike ad team reportedly came all the way to Korea to capture the singer’s image on film. BoA performs a dance to the theme tune "Feel It," accompanied by a troupe of backup dancers.
This commercial will be airing across Asia and is scheduled to hit the Korean airwaves in early August.
Meanwhile, the singer’s 20th single "Key of Heart" will be released on Aug. 9 and she will be taking part in Japan’s largest outdoor summer concert series, "a-nation," in Kobe on the Aug. 20 and Tokyo on Aug. 27.