Aug 21, 2006
Kim Tae-hee has signed the cosmetics industry’s highest-paying long-term contract, reaffirming her status as one of the nation’s most bankable beauties. The star’s agency said the contract stipulates she will model the HERA brand of Amorepacific for the next five years — a rare vote of confidence in a model’s enduring allure. She will be paid highest sum in the industry.
Amorepacific explained it conducted an opinion poll in which Kim’s special brand of intelligent beauty and feminine grace won her the most votes. When she was working over at rival firm LG Household & Health Care representing the Ohui brand — virtually unknown at that time — she played a key role in bringing about a sharp increase in its brand recognition.
Besides Kim’s contract, previously the most lucrative was signed by Lee Young-ae with LG Household & Health Care for "The History of Who." It spans two years and will bring the actress some W2 billion. As luck would have it, Lee Young-ae started out at Amorepacific before moving to pastures new at LG, while Kim Tae-hee took the opposite course.
Amorepacific has been working to build up a top-of-the-line image for its premium HERA line and plans to unleash a marketing blitz not just in Korea but all across Asia.