The race to become “The world’s most desirable man” will begin on March 12 in Korea, with candidates representing some 80 countries from
around the world.
The United Kingdom’s Miss World Organization and the Hankook Ilbo-The
Korea Times Media Group, host of the Miss Korea pageant since 1957, are
co-organizing the competition, while Incheon City is sponsoring the
The final contest, to be held on March 27 at the Songdo ConvensiA,
Incheon, will feature appearances by British singer-supermodel Alesha
Dixon, popular actors Lee DaHae and Julien Kang, and
K-pop groups 2PM and Girls’ Generation,
The competition will be broadcast to some 1 billion viewers in 140
countries, through the U.K.’s SKY1 TV, China’s CCTV, the United States’
Bravo and E, Russia’s CTC, Brazil’s CMT, Mexico’s Televisa and South
Africa’s SABC3, among others.
Meanwhile, Lee DaHae agency spoke out the reason of her participation
in the show, “Lee DaHae is offered to participate in the event as she
has the oriental beauty and also for her ability to speak both Korean
and English,” he said.