The three on May 14th at 11:00 am attended SM Entertainment and Samsung Electronics’ collaboration press conference in regards to expansion of 3D-related content, meanwhile the producer of the agency, Lee Soo Man attended along with them.
At the event day, SM and Samsung through the press conference described thoroughly the business direction they’re going to conduct with the director of 3D movie ‘Avatar’, James Cameron.
After opening remarks by BoA on stage, producer Lee Soo Man said, “It’s nice to meet all of you in this place, and that we’re able to attend this event together. I have a high expectation for an upcoming movie that will be produced for SMTOWN.”
TVXQ U-Know Yunho also said, “It’s a good opportunity to have a 3D production, frankly 3D content is new to the culture, so I’ll work hard for that. We ask many love and support in the future as well.” Changmin added, “It’s an honor to me to be able to attend at this place for 3D Content Leadership Collaboration. Indeed it’s a good project, thus I will try to give my best in creating a good content.”
The main issue of this collaboration with Director James Cameron of Avatar is to produce music and concert videos of SM Entertainment artists in 3D and Samsung will take the advantage for the 3D content in marketing their 3D TV.
Samsung Electronics with production team of Avatar from Director James Cameron has already held a Full HD 3D LED TV Global Launch event at New York Time Square in last March, and at the event, the 3D video of Black Eyed Peas live live performance was captured, ever since the 3D TV has been actively marketed.