Actor Song Joong Ki, from the drama “Sungkyunkwan Scandal”, is considered a rising star in the advertising world. He is now the model for a Korean pizza company called Pizzaetang. Song Joong Ki was selected because of his healthy and bright image which had been exactly what the company was looking for in a model. He began his modeling activities on November 18, taking photos for Pizzaetang’s pictorial. The CF is scheduled to release in December.