Korea’s top celebrities will soon meet under one roof. KeyEast (Bae Yong Joon & Kim Hyun Joong), AM Ent. (Jang Dong Gun, Hyun Bin, & Shin Min Ah), Star J Ent. (Soo Ae & Kim Nam Gil), JYP Ent. (Rain, 2PM, & miss A), SM Ent. (BoA & Lee Yeon Hee), and YG Entertainment (Gu Hye Sun & Kang Hye Jung) are joining forces to create a huge Asian entertainment agency called the United Asia Management (UAM).
The six management agencies are collaborating to expand the Korean Wave (Hallyu) into an Asian Wave (Asianllyu). United Asia Management is a joint investment venture that aims to develop a database system that manages the intellectual property rights and various dramas and films production developments.
UAM will also act as a global agency for artists promoting overseas and function as a platform for those preparing to advance their careers abroad. Final negotiations for UAM will be finished by mid-April.