Won Bin was the one and only Korean actor to be invited to attend the “Burberry Global Digital Event” that was held on the 13th at the Beijing TV center located in Beijing, China.
Won Bin attended the event donned in one of Burberry’s classic items: a beige trench coat. And inside it, he sported a white t-shirt and black pants. But what’s most eye-catching is his 8:2 parted hair style.
Along with Won Bin, “Burberry” CEO Angela Ahrendts and Creative Director Christopher Bailey were in attendance. Furthermore, over 1000 guests, including British actors Sam Claflin, Douglas Bush, and Chinese actresses Maggie Cheung, Fan BingBing, Du Juan attended the event.
Prior to the start of the runway, British band “Keane” made a 40 minute live performance. Also, Model and DJ Tom Guiness and Chinese DJ ShangXi did a live opening and introduction for the event.
This event was streamed live through Burberry.com as well as over 200 different partner websites worldwide. It was also broadcasted live through the “retail theater” which was installed in fifty Burberry stores worldwide.