Paris recognizes “Hallyu” through an article in the culture section of an issue of Le Figaro, France’s oldest and second-largest newspaper.
The article anticipates SMTOWN in Paris, to be held at the Le Zenith de Paris on June 10th and 11th. The concert features DBSK, Super Junior, SNSD, SHINee and f(x), groups under the management of SM Entertainment. It also reports on the circumstances surrounding the excitement for the concert, including tickets to the first concert date selling out in fifteen minutes, and the flash mob protest at the Louvre Museum that resulted in concert producers opening a second performance night.
“The excitement in Europe surprises us,” SM Entertainment representative Kim Eun-a is quoted as saying.
Other worldwide fans will be able to catch up to highlights from the SMTOWN World Tour in Paris through online broadcast on their official Youtube channel (www.youtube.com/smtown) and Facebook account (www.facebook.com/smtown).
Sources: Le Figaro | Paran