Actor Lee Min Ho and SNSD‘s YoonA will be modeling for the French outdoor brand Eider this coming fall. Actors Chun Jung Myung and Jang Hyuk modeled for Eider in the past, and Lee Min Ho and YoonA will be following suit as “Eider Friends.”
The two will start shooting at the end of the month for the fall and winter advertisement campaigns. They will also be traveling to Australia in the beginning of August to continue shooting.
Eider’s Marketing Team Leader Jung Yong Jae stated, “In order to specifically target consumers in their 20s and 30s, we have chosen the two modern and trendy stars. We are looking forward to them because we believe the two will be able to portray Eider’s youthful and modern style well.”