Lee Soo Man, CEO of SM Entertainment, has proposed the introduction of new platforms for distribution of K-Pop content. While K-Pop’s popularity is gaining traction worldwide, Lee believes opening up more channels and methods, for example, through the Internet will propel its growth further.
One of these ideas is allowing free downloads on established music purchase platforms like iTunes. The “free download” strategy can be a marketing and advertising tool for K-Pop groups and their companies. In addition, free downloads will prevent piracy and illegal distribution of music.
The marketing-savvy executive was also quoted to have said that social networking sites such as Facebook, and video sharing through YouTube boost the promotions of their artists. Besides appearing in music shows and concerts, these free, Internet-based media help make groups and their music known to larger international audience.
Lee shared these remarks upon recently accepting an award for helping spread Hallyu throughout Asia. Under his leadership, SM Entertainment, recognized as one of Korea’s most influential entertainment agencies, has tapped into global markets by managing the careers of artists like DBSK and SNSD. A showcase of its successful foray into foreign shores is the sold-out, two-night SMTOWN Live World Tour in Paris held on June.
Photo courtesy of Hani