Ludacris‘s visit has been a highly anticipated one, as there were recent reports that he would be visiting YG Entertainment to meet with officials. As it turns out, he’ll actually be working closely with the label for his own Korean advancement.
Ludacris will be a signing a MOU agreement (memorandum of understanding) with YG Entertainment upon his entrance to Korea on September 19. On September 20, he’ll be opening up an official press conference with YG officials to announce his new collaboration.
Through the MOU contract, Ludacris will be featuring for YG’s idol groups and such and work closely with the label for his own musical ventures. He will also be releasing his “Soul by Ludacris” luxury headphones through YG in Korea as well.
“Ludacris has always shown a large interest in K-Pop, which was how this MOU contract came about. YG has decided to join hands with Ludacris to support his efforts in showing traditional hip hop in the Korean music scene as well as join him in his headphones venture,” officials of PR Bridge said.