T-ara has become the first ever idol group to model for Korean electronics store, “Himart!”
The members will be working with current model Yoon Sang Hyun for a special CF that parodies Nam Jin‘s “With You.” T-ara signed the contract when they were at the height of their fame with their retro-themed song, “Roly Poly,” and “Himart” officials thought that they were the best idols to help further advance their brand.
“Himart” has been known for choosing stars with a friendly image to appeal to their older consumer base, but this time, they’re planning to broaden their target audience to the teens by using T-ara’s idol star power.
T-ara’s contract is also estimated to be worth a couple hundred million won ($200,000 USD), proving that they’re at the top of their game right now.
Their CF with Yoon Sang Hyun will begin airing on TV starting September 23rd.
Here’s the current CF featuring Yoon Sang Hyun.