Actress Han Hyo Joo’s “down style battle” in her new CF for Head is becoming a hot topic.
The sportswear brand Head had released a new CF on October 6. In this CF, the emphasis was placed on the style rather than the functionality of the products. After being released through several social media mediums, the brand’s official website and YouTube, the CF has been receiving a lot of attention.
Sources from Head say, “This season, you can find a greater variety of colors and designs for our down jackets. In order to emphasis our concept of incorporating sportswear to city life, we chose actress Han Hyo Joo as a model since she exhibits a healthy image. Han Hyo Joo shows a variety of styles and images in this CF. Han Hyo Joo’s fierce poses along with her bright image well-fits a down jacket’s warm and light image.”
Han Hyo Joo, who showed her healthy beauty in the past spring line for the Head brand, modelled the ordinary down jackets in her own style. She truly showed her diverse experience as an actress through this CF.
Alongside Han Hyo Joo in this CF was Mickey Yoochun’s younger brother, Park Yoo Hwan. It is said that Park Yoo Hwan experienced much difficulty while filming for this CF because of the many scenes with different outfits. However, everyone was very satisfied with the final outcome.
Head has come up with a “down style battle” as the main concept. The CF shows a multitude of down jacket styles including running, biking, vintage casual, business casual and more.
On the other hand, Han Hyo Joo was the female lead for “Only You,” which was the opening movie for the Busan International Film Festival. People are highly anticipating to see her transform into a “goddess of autumn melodrama.”
Currently, Han Hyo Joo will hold her first fan meeting in Japan on October 10. About 2,000 people are expected to attend and Han Hyo Joo is expected to be a hot topic in Japan all week.
Check out the CF below!