While it has not been officially released yet, fans’ curiosity of the advertisement grew as a few photos appeared in an online community. In the photos IU and Seo In Guk appeared to be showing off their friendship. The campaign is composed of selca photos and a photoshoot where the singers become reporters.
For this upcoming winter season, Unionbay’s casual fashion style shows off vintage baseball jackets with colored padding.
According to one Unionbay representative “IU and Seo In Guk participated in our Winter Campaign and it will be shown at the end of October in our stores and in our home page. There will be various events in program, like a video with the making of the photoshoot and the distribution of signed Polaroid photos.”