Lee Min Ho has been picked as the new face of the “2012 Toyota Camry Campaign,” where he will play the leading role of a four-part web series. The campaign titled “The One and Only” features a compelling storyline that highlights the many features of the Camry, as the star actor plays a mysterious character strangely linked to the new car series.
“Like the bold, handsome and sophisticated styling of the 2012 Camry, Lee Min Ho exudes the same characteristics. Both are regarded as ‘The One and Only’ in their class, and Toyota is absolutely thrilled with the collaboration,” Toyota said in a statement.
The campaign launched with the premiere of a 60-second trailer on its official website (www.toyota.com/oneandonly). The first episode of the web series has been released already and the rest will be unveiled in two week intervals on Tuesdays. Lee Min Ho’s performance in the trailer and first episode looks quite impressive as his main line, “The Camry will prove it all,” keeps the viewers guessing how the storyline will unfold in the coming weeks.
Here’s the full description of the video on its YouTube channel:
“Our hero suddenly rises from a coma. He has no idea who or where he is. All he has are the keys to his 2012 Toyota Camry. When he gets inside, something triggers a flood of images from his past. Then, when he uses the Camry’s Entune system, a key memory sets him on his journey. Don’t miss a minute of the Camry and the drama.”
Make sure you check out the video here!
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