Ten of the entertainment industry’s most beautiful people lent their star power to a worthy cause spearheaded by Cartier. For the entire month of December beginning on the 2nd, part of the proceeds from the sales of Cartier LOVE jewelry modelled by the celebrities will be donated to the International Vaccination Organization.
Song Seung Heon, Jeon Ji Hyun, Lee Young Ae, Kim Ha Neul, Cha Seung Won, Go Soo, Yoon Eun Hye, Lee Min Ho, Lee Min Jung and Big Bang’s TOP are featured in the campaign. Photographs of the celebrities were earlier released but the exhibit will open to the public at the Cartier Boutique in Cheongdam-dong in Seoul on December 2. The exhibit will likewise run for the duration of the special campaign.
The Cartier LOVE charity exhibit is on its fifth year. The International Vaccination Organization, this year’s beneficiary, is involved in vaccine development and worldwide distribution planning to prevent children dying from dysentery, cholera and other diseases.