Super Junior’s Siwon is chosen as the new model for Maeil Dairy Company’s coffee brand, “Caffe Latte.” The person in charge of Caffe Latte revealed how the model was picked by saying, “We decided that the person who best fits the top cup coffee brand, Caffe Latte, is Siwon of Super Junior, who is leading the Hallyu wave globally. We are hoping that Siwon’s deep and soft image will well express the specialty of Caffe Latte.”
Furthermore, Caffe Latte will expand its marketing immensely now that Siwon is their model. By being the top brand, they are planning to strengthen their brand’s value and put much effort into placing them firmly in the number one spot.
Even with a busy schedule because of Super Junior’s world tour and filming for a Chinese drama, Siwon was lively and enthusiastic all throughout the filming of the CF. He led the atmosphere of the set with his good manners, which was greatly complimented by the people involved.
The first Caffe Latte ad, with Siwon as the model, will be seen on TV near the end of May.