Hallyu group Infinite is working with UNICEF to promote the “2012 UNICEF Birthday Donation Campaign” (www.birthday.or.kr). The campaign lets people “donate” their birthdays, so friends and family can gift presents to children in Africa and other places in need.
Started last year, the campaign has been successful and supported by many celebrities. Infinite hopes to make the campaign even bigger this year with a variety of new concepts they have personally planned.
Created by the United Nations, UNICEF provides relief efforts for children in need, regardless of nationality, race, religion, or gender. Current brand ambassadors for UNICEF include Ahn Sung Ki, Lee Byung Hun, and Won Bin.