Rookie group, EXO-K, has just been named as the new endorsers of popular Korean cosmetics line, The Face Shop!
It was announced last June 27 that the group will be the new faces of the brand. A representative from the company added that “EXO-K has the good looks and the powerful vocals to attract the young crowd. They will play a big role in making the image of ‘The Face Shop’ more youthful and fresh.”
Some of the brand’s previous endorsers include Kim Hyun Joong, Won Bin, and Girls’ Generation Seohyun.
This is EXO-K’s first cosmetics endorsement. Previously, the boys have been selected to model Calvin Klein jeans. The group hopes to show another side of them through their endorsements and promotions.
Meanwhile, EXO-K has just wrapped up promotions for “MAMA.” The group is presently preparing for their next album and working on overseas promotions.