Song Hye Gyo and “Korea publicist” Professor Seo Kyung Duk of Sungshin Women’s University installed a promotional video box about Korea at the Museum of Fine Arts in Boston. Professor Seo Kyung Duk stated, “As the Korean gallery at the Museum of Fine Arts in Boston is reopening on November 15, I wanted to introduce Korean pottery to the visitors through this video box.”
The Museum of Fine Arts Boston attracts approximately one million people a year and is known for having the biggest collection of Asian arts in the United States. It has almost twice the size in its collection of Korean arts compared to New York Metropolitan Museum of Art. Professor Seo Kyung Duk commented, “I understand that it is really important to have Korean guidebooks available at a place like this, but I thought that introducing Korean historical artifacts is another way of introducing Korean art and culture to foreigners.”
Moreover, Professor Seo Kyung Duk and Song Hye Kyo added a detailed audio guide of the artifacts presented in the Korean gallery to the museum’s general audio guide. This audio guide will introduce four pieces of national treasure, including a piece of Goryo celadon, that show exceptional craftsmanship in the making.
Song Hye Gyo sponsored this addition to the Museum of Fine Arts Boston. A representative from Song Hye Gyo’s agency commented, “As Song Hye Gyo became a Hallyu star in different parts of Asia, she started realizing the how valuable her own culture is. This prompted her decision to sponsor the cause.” Professor Seo Kyung Duk also commented, “We plan on making a device that explains Korean art and artifacts in English and installing them at all worldly renowned art museums with a separate exhibition on Korean art and culture.”
Meanwhile, Song Hye Gyo and Professor Seo Kyung Duk also have been installing Korean guide services at various Korea-related historical sites overseas, such as the Provisional Government of Korea in Chongqing and Shanghai.