B1A4 proves it is a group on the rise with a new endorsement deal. The five-member boy group are the new models for the clothing brand Litmus, taking over from previous image models FT Island.
According to reports in local news agencies, the spring/summer season campaign for Litmus was shot on February 7 in a studio in Nonhyeon-dong in Seoul, featuring the theme “Rhythmical.” The campaign’s theme capitalized on the healthy and bubbly personality of the B1A4 members Jinyoung, CNU, Sandeul, Baro and Gongchan.
Reports further said, in addition to Litmus, the group is currently endorsing a variety of clothing products such as head gear, school uniforms and sports apparel, as well as receiving love calls to model for beverages, ice cream and mobile phones.
Meanwhile, B1A4’s music activities have taken them to Japan for their first Arena Tour in January, and have been serving as special hosts of MBC’s “Music Core” in place of Girls’ Generation’s Taeyeon, Tiffany and Seohyun.