SM Entertainment announced on August 7 that they will be opening a hybrid entertainment arena in Los Angeles.
The tentative name of venue is “SMTOWN Museum.” SM Entertainment had considered opening a place in Hollywood for locals to experience Hallyu Wave, but after considering the influx of locals and tourists in Korean Town, the agency bought a building in the heart of Korea Town.
The building is located on the corner of Oxford street and will most likely be the location for the proposed “SMTOWN Museum.”
A representative of SM Town said, “For long term and stable business promotion in the United States, SM Entertainment USA has purchased the building. It will be in the form of a museum with Korean restaurants, entertainment venues, and showcases that use hologram and other media.”