On October 4, BoA released a short music video for “Message,” a song from her new Japanese single, “Message/Call My Name.”
The music video features Korean actor and model Song Jae Lim, who made the transformation from a professional assassin in the MBC drama, ‘Two Weeks,’ to a photographer. He has previously starred in commercials for Canon and Panasonic cameras, and seeing him with a camera in-hand was a familiar sight.
The song also starts with a familiar acoustic riff, reminiscent of one of BoA’s early hits, ‘My Name,” giving the song a nostalgic appeal. While familiar, this medium-tempo song also has a very fresh sound, with a catchy beat, all rooted by BoA’s signature vocal timbre.
The full single will be released on October 23.