SXSW consists of a series of film, interactive and music festivals and conferences, and is the largest music festival of its kind. It looks like James Minor, the general manager of the SXSW Music Festival, thought that HyunA would be a good fit after appearing with PSY in the megahit “Gangnam Style.”
The festival includes not just American artists, but also artists and musicians from all over the world, coming together in a showcase-style music festival. Music lovers will get the chance to see over big names and relative unknowns perform at venues throughout the city.
This showcase looks like it’ll be HyunA’s first foray into the overseas market. HyunA appeared in PSY’s “Gangnam Style” music video and received the attention of music fans abroad. “Gangnam Style,” released in July 2012, has been viewed over 1.8 billion times to date. The amount of exposure she’s received on the international front has definitely helped.
Aside from her activities with 4Minute, HyunA’s been able to show a more sexy performance through her solo activities (“Bubble Pop” and “Ice Cream”) and her duo unit Troublemaker with Beast’s Hyunseung (“Now”). She made Billboard’s “21 Under 21: Music’s Hottest Minors 2011,” was also on a nominee on Billboard’s 2012 survey, “Justin Bieber: Who Should Be His New Girlfriend?” She has also met Scooter Braun, who represents PSY in America, and they discussed expansion into America.
Besides HyunA, other notable Korean acts on the lineup include Jay Park, Crying Nut, Idiotape, Jang Gi Ha and the Faces, Nell, No Brain, YB and Glen Check, a total of 15 from Korea.