SM Entertainment has won a total of four awards at the “2014 iF Design Awards,” which is one of the three design awards in the world.
On January 23, it has been announced that SM has won the Communication Design Award for the BI (Brand Identity) design for EXO.
EXO’s “XOXO (Kiss & Hug)/Growl,” Girls’ Generation‘s “The Boys” and Girls’ Generation’s “I Got A Boy” album received Packaging Awards.
Therefore, SM took home four different awards in two different categories through two of its artists, EXO and Girls’ Generation. This is the first time a Korean entertainment company received an award for an artist’s BI and album packing at the “iF Design Awards.”
The “iF Design Awards” is called the “Oscars of the design world” and is held by the German International Forum Design.