It was a girls’ day at the opening ceremony of today’s hottest new fashion brand! On February 21, Yuri of Girls’ Generation and all the members of Girl’s Day attended the launch of 2econd Floor at Lotte Department Store in Jamsil. 2econd Floor is a clothing brand targeted to women between the ages of 25 and 35 who seek to express themselves through unique graphic styles. Yuri, Yura, Minah, Sojin, and Hyeri all wore clothing from the collection, showing the new brand’s focus on soft colors and shapes mixed with bold graphic prints. Still, the women were able to express their individual personalities even while wearing clothes from the same brand. Yuri exuded sophistication in her matching white top and pants, while the members of Girl’s Day expressed an informal, youthful charm in their colorful outfits and short hemlines.
Girls’ Generation’s Yuri
Hyeri and Sojin
Yura and Minah
Which girl group member wore 2econd Floor the best?