The SBS thriller “Three Days” seems to have appealed to both viewers and the advertisement of top brands. Although recently hitting its halfway mark through the broadcast of its eighth episode, “Three Days” has already reaped advertisement sponsors worth 30 billion won (~ 2,833,931 USD), selling every advertisement spot since the broadcast of its first episode. The total sponsor amount reflected how the drama was able to gain 400 million won (~378.449 USD) in advertisement sponsors per episode. Such ads do not simply translate to commercials before or after the drama, but rather brand items or places that were utilized and shown within the drama.
Yet, the high advertisement sponsor initially seemed difficult as “Three Days” was not a typical drama in which such ads could easily be utilized. For instance, as the drama featured high paced actions scenes in which the bodyguard, played by Park Yoochun, must uncover the truth behind the President of Korea, Son Hyun Joo, while also protecting him, the usual drama cafe scenes in which the cafe brand would have been advertised were difficult to incorporate. However, the strength of a drama’s contents was displayed through “Three Days,” as the drama has been able to sell out all 30 of its advertisement space for each of the 70 minutes episodes.
In regards to the popularity of drama between advertising departments of big name brands, a staff of “Three Days” commented, “Indeed there was some concerns about advertisement sponsors because of the drama’s genre. However, due to the actors Park Yoochun’s, Son Hyun Joo’s, Park Ha Sun‘s, So Yi Hyun‘s, and the other actors’ great acting, the content of the drama was successfully delivered to the viewers. Due to these elements it seems that advertisers are taking favor to our drama.”
Meanwhile, viewers can watch how Park Yoochun’s character tries to change the circumstances of the impending impeachment of the president in episode 9 of “Three Days” that is to air on April 2 at 10PM (KST).