Video content producer SM C&C and Korea’s top drama producing company Samhwa Networks have formed a partnership in order to enter the Chinese drama market.
The partnership between the two companies included an agreement to collaborate in producing dramas that appeal to the Chinese drama market. In addition, the official agreement included that both companies own 2 billion won (about 1,936,000 USD) of each companies’ treasury stocks. Furthermore, SM C&C gained 1.66% of Samhwa Networks’ share, while Samhwa Networks gained 0.76% of SM C&C’s share.
The collaboration between the two companies foreshadowed the upcoming dramas and contents that will be produced to target the Chinese audience. With Samhwa Network being Korea’s first and top drama producing company, the partnership between SM C&C and Samhwa Networks is one to anticipate.
As dramas such a “The Gu Family Book,” “King of Baking, Kim Tak Goo,” and “Glorious Days” were produced by Samhwa Networks, SM C&C’s collaboration with the company is expected to produced many more great dramas.