Entertainment company SM Entertainment will be sponsoring the upcoming 2014 Asian Para Games. The Asian Para Games are a sports event held every four years following the Asian Games for athletes with physical disabilities. The Games first started in Guanzhou, China in 2010. The upcoming second games will be held in Incheon, Korea.
SM Entertainment announced that SM Entertainment will be utilizing its various content-creation capabilities and stars to support the Games, as a “Visionary Partner” of the Games.
Various idols and staff members from SM Entertainment will be working with the Games’ celebrity spokesperson Lee Dong Woo to promote the Games
Check out the official website for the 2014 Asian Para Games here for more information about the upcoming games. The 2014 Asian Para Games will be held from October 18 until October 24 in Incheon.