Taeyang of BIGBANG has become one of the new faces of American fashion brand Calvin Klein‘s iconic ck one fragrance.
To celebrate its 20th anniversary, ck one launched a global campaign featuring hot talents from all over the world on July 1. The artistic video has been shot by the famous Mario Sorrenti in New York.
While ck one has been an iconic unisex fragrance since mid-1990s, this new campaign aims to update its image to fit the new era of social media and globalization.
In addition to Taeyang, talented stars Dev Hynes, Samantha Urbani, Say Lou Lou, Kelela, Edie Campbell and others appear in the wild and sexy video. The BIGBANG member is the only K-pop artist to star in the campaign.
Check out the video below!