Solo artist Seo In Guk and boy group VIXX will be the representatives of Korea’s entertainment industry for 2014 Korea Brand and Entertainment Expo held in Sao Paulo, Brazil, in August.
The two popular Hallyu artists were chosen to be the faces of the annual large-scale event for buyers and sellers of Korea’s rising IT and entertainment industry. The expo is organized by Korea Trade-Investment Promotion Agency (KOTRA) and Korea Creative Content Agency (
This marks the fifth year that KBBE is being held. The previous ambassadors being Super Junior, miss A, JYJ, and 2NE1, the event targets also the fans of Hallyu.
Kim Byung Kwon, the Marketing Director of KOTRA, revealed, “With Seo In Guk and VIXX as the ambassadors, KBEE will offer the visitors the chance to experience Hallyu firsthand through various events. I hope to extend the scope from Korean culture to Hallyu and economy as well.”
KBEE will take place from August 13 to 15.