Actor Lee Min Ho has become the new face for the trendy clothes brand, Guess.
Guess is known for working with world famous female celebrities and naming them the “Guess Girl.” They have worked with famous celebrities like, Claudia Schiffer, Naomi Campbell, and Drew Barrymore. Back in 2009, Guess worked with male actor, Jung Woo Sung, and in order to actively promote their brand among the male and female customers, they decided to use a male model as the face of the brand.
Through this promotion, Guess is planning on promoting their new destroyed jeans that was revealed this season and will reveal hot items for the fall and winter season. Along with the release of the upcoming items, Guess and Lee Min Ho created a message that said, “If you dream of having a romantic relationship with a hot male, you have to become a sexy Guess Girl.”
An official of Guess Korea said, “In the case of Lee Min Ho, you can say that he’s a befitting celebrity for Guess because he has a large fan base internationally. Through this promotion, Lee Min Ho has transformed into a Guess Guy and many will be able to see his different charms.”
When this upcoming promotion beginning in September, many will be able to see images of Lee Min Ho all over Guess stores in Korea. He will also be appearing in various fashion magazines and promotion blogs.