Actress Go Hyun Jung has launched her own fashion brand called “atti.k.”
On September 30, the actress held a press conference for her newly launched women’s clothing line. On launching her own brand, she said, “I wanted to help women who wanted to dress well but didn’t know how,” adding, “I felt like I couldn’t push it off any longer.”
Go Hyun Jung further commented that her acquaintances were worried but supportive about her new business venture. “They showed concern but they also cheered me on. But I’m not the type to think everything is going to go smoothly just because people tell me so.”
The brand name “atti.k” comes from the word “attitude” and “k” from her family name (which can also be translated to Ko). It holds the meaning of “elegant women who value themselves.”
The fashion line will be available both offline and online in October.