It has been made known that Jessica announced the addition of a new line called ‘ECLARE,’ to her already established ‘BLANC’ collection, and is gearing up to launch ‘BLANC & ECLARE.’
A new press release shared through BLANC’s official website on October 6 stated:
Following the successful launch of our premier collection to a global audience, BLANC Group is proud to unveil ECLARE, the next step in the maturation of our brand. Derived from the Latin root Clara, ECLARE expresses clarity and brightness, virtues highly held by Founder and Head Designer, Jessica Jung. Her expanding vision and growth trajectory lead BLANC Group to renew and reinforce our commitment to presenting fresh, modern classic designs to the fashion industry. In that spirit, as we support Jessica in her rebirth, our brand will begin this next phase as BLANC & ECLARE.
In the coming weeks, we will be introducing new collections and partnership projects that showcase Jessica’s unfolding vision for BLANC & ECLARE. Including new designs and projects that express our most closely held values, the next steps will set us up for what’s to come in the life of our brand.
As BLANC & ECLARE prepares to helm this growth, we will be moving our global headquarters to New York this upcoming year.
Jessica Jung stated, “Although the unveiling of ECLARE was sooner than expected, I am proud to be taking BLANC & ECLARE to the next level. I am humbled by the overwhelming support this brand has received and I assure you that we will be diligent as we continually look to evolve and innovate.”
While Jessica has remained away from the public eye since news of her departure from Girls’ Generation and the release of her official statement, it appears that she has been planning to upgrade her brand to the next level with the launching of ‘BLANC & ECLARE.’