Jessica Moves Forward with Her Fashion Business, Announces Charity Project

2014-10-15 15:31:46 2014-10-15 15:31:46

Jessica, formerly a member of girl group Girls’ Generation, is moving on as a fashion designer.

She will be attending a promotional event on October 16 in China as the head designer of her fashion brand Blanc & Eclare. There are also talks of moving the brand’s headquarters to New York to further globalize the brand.

She recently renamed the brand from Blanc to Blanc & Eclare. The brand is currently expected to be released in the Shanghai and Chengdu branches of the department store chain Lane Crawford.

Furthermore, representatives of Jessica and her brand also announced through the Blanc & Eclare website that they will be pursuing a charitable initiative called “Blanc & Eclare Loves Giving”, with a global charity organization called Help for Children that deals with issues of child abuse.

Through a design contest where contestants submit a sunglass design, the brand will donate the profits raised from the sales of the chosen design to the selected charity.