Talent agency SM Entertainment has confirmed it has begun legal proceedings after a public service campaign advertisement in the Philippines appeared to plagiarize the f(x) song “Rum Pum Pum Pum.”
The advertisement in question addresses the issue of teen pregnancy, and was issued by the Philippines’ Department of Health (DOH).
Speaking to media outlet MyDaily, a spokesperson for the agency was quoted as saying, “The original publisher of ‘Rum Pum Pum Pum’ has agreed that the music used in the DOH advertisement was plagiarized and we have already started legal action on this case.”
Another media source, CBS NoCut News, also carried a quote from an SM representative, who said, “We have not allowed for the music of ‘Rum Pum Pum Pum’ to be used in any way.”
“Rum Pum Pum Pum” was originally a hit for f(x) when it was released as the lead track from the studio album “Pink Tape” in July 2013.