Born in 1993, they are both the same age, and will now be working together as model partners, as the new faces of casual fashion brand UNIONBAY.
According to the brand’s spokesperson, IU and Lee Hyun Woo, who are known as close friends in the industry, have both promoted as endorsement models for the brand in the past—IU in 2011 and Lee Hyun Woo in 2014. The brand representative revealed that because the two stars are friends, they both highly recommended one another, which lead to their accompanied endorsement deal.
IU and Lee Hyun Woo previously hosted SBS’ “Inkigayo” together, and the actor has also appeared in IU’s “You and I” music video.
UNIONBAY has progressively become one of the leading representative casual brands over the years, and it is said that the brand will be upgrading its designs and marketing throughout 2015.