The Kanye West Creative Team will establish a joint-stock company, 10-Jones, in Korea.
Malik Yusef Jones, producer for Grammy Award winning artists such as Kanye West, Rihanna, and Jay-Z, will be the company’s CEO.
The company comprises of three divisions: brand, agency, and entertainment, and each division will be headed by the Kanye West Creative Team. The team’s main producer, Malik Yusef Jones, was looking into the Korean market when he received an offer from an associate in Korea to establish a company in the country.
Members of the Kanye West Creative Team, who have contracts with big labels such as Cash Money Records, Def Jam, and Roc-a-Fella, will be working the agency division.
The 10-Jones brand will be launched in the second half of 2015, and designers from the Creative Team are already working on brand products.
Malik Yusef Jones is researching the Korean music industry and hopes to create synergy between his company and the Asian idols. He is also in the process of creating collaborations between Korean artists and other artists from abroad, hoping to infiltrate not only the Korean music scene, but also music industries abroad.
Updated with Retraction:
10 Jones has clarified that artist Kanye West has no involvement in the joint stock venture.
10 Jones is a brand consisting of a fashion line, agency, and entertainment business. Creative Director Malik Yusef Jones is heading the major collaborations between the brand and South Korean entrepreneurs. First on the table is a collaboration with local Korean clothing company Codes Combine. Representatives from Codes Combine believe the collaboration will “inspire innovation and enhance their brand identity.”
Creative Director Malik Yusef is said to be debuting merchandise from the line at this year’s 2015 GRAMMY Awards on the red carpet in Los Angeles, CA for the world to see. An instrumental factor in the success of artists from G.O.O.D. Music, Yusef plans on breaking into the Asian pop-music market to find some of the best new undiscovered talent available.