Im Siwan has been selected as the first-ever male model for HAZZYS ACCESSORIES, LG’s casual accessory brand.
Writer of webtoon “Misaeng” Yoon Tae Ho and Im Siwan, who played Jang Geu Rae in the drama remake of the webtoon of the same title, are collaborating with HAZZYS ACCESSORIES on a project called “Love Is Also Misaeng” (working title), which is slated to launch this week.
HAZZYS commented, “This is the first time that HAZZYS Accessories has used a male celebrity as our model. HAZZYS, which only used female models until now, hopes that through selecting Im Siwan as our spokesperson we will be able to spread broad awareness of the brand and reinforce our image as a fashion forward and tasteful brand. In 2015, we plan to become the trendsetting leader of all miscellaneous goods brands.”
Moreover, “Im Siwan is very well-known by the public through [his activities as a] singer and as a TV and film [actor]. We believe he is best able to embody the direction that the brand is pursuing because he possesses at once a friendly image and a fashion forward image. We are looking forward to him injecting new energy into our band,” HAZZYS said.
Previous models for HAZZYS ACCESSORIES include 2NE1’s CL.