Italian outdoor clothing brand Ferrino has released a new photoshoot for its 2015 Spring/Summer line featuring Chun Jung Myung as its model.
The “Heart to Heart” star shines in the images with his intense stares and masculine poses, displaying a completely different persona than that of his character in the drama. His healthy appearance, enhanced by his tan skin, also meshes well with the outdoor brand’s image.
In an effort to meet the various needs and younger sensibilities of consumers, Ferrino’s Spring line features everything from practical, European styled waterproof jackets to trendy, urban-inspired camouflage print windbreakers.
Regarding the brand’s choice of Chun Jung Myung as its model, Ferrino’s head of marketing said, “Chun Jung Myung has a large and rabid fan base as a result of his roles in “Real Men,” “Reset,” and “Heart to Heart.” We therefore believe that his participation will greatly contribute to boosting recognition of our brand as it launches in the Korean market.”