Actress Lee Yoo Bi has been chosen as the model for women’s shoe brand NUOVO.
With her fresh and feminine looks, she is portrayed as a twenty-something fashionista for NUOVO’s 2015 spring advertisements. In the still below, Lee Yoo Bi is seen wearing black NUOVO shoes, with a white shirt and plaid button-down shirt tied around her waist. She is styled in the trendy normcore look. Normcore fashion is characterized by average-looking clothing, everyday items such as t-shirts and hoodies. Lee Yoo Bi shows how “normal” clothing can be fashionable and feminine.