In celebration of the launching of their “Illuminating Gel,” La Mer has started a global digital campaign by creating three videos of couples in New York, Paris, and Seoul. Lee Chung Ah and Lee Ki Woo have been chosen as Seoul’s official couple and took photos in Seoul’s main touristic places such as the Cheonggyecheon stream, Namsan Tower, and the Garosu-Gil shopping street.
The couple reportedly felt awkward in front of the camera but soon realized that it just felt natural to be themselves and to look into each other’s eyes so lovingly. Also, they surprised the staff when it was revealed that 12 years ago, Lee Chung Ah’s father Lee Seung Cheol acted as her boyfriend’s on-screen father in the movie “The Classic.”
Lee Chung Ah also revealed tips on beauty care and said that after she cleansed her eyes, she rinses them with tepid saline solution. She told, “When you use the illuminating eye gel and put on a steam towel for a while, your eyes feel so light.”
Lee Ki Woo said, “Lee Chung Ah has a great ability to show her emotions through her eyes. That’s why I can’t refuse anything when she looks at me with those eyes. I always lose.”