CGV, the largest multiplex cinema chain in South Korea, takes part in April Fools’ with a little prank of their own.
If you were to go to CGV’s mobile phone app today, you would find yourself faced with strange looking posters at odds with the current times. You can recognize the people in the posters, but everything else, from the font to the overall design, is strangely out of place. For example, you can recognize Kim Woo Bin, Kang Ha Neul, and 2PM‘s Junho in the poster below, but everything else throws you off. There’s hanja (Chinese characters) instead of the Korean alphabet spelling out the title of three stars’ latest film, ‘Twenty,” in old style vernacular. The font of the copy is huge, there are too many words on the poster, and you have to read some of the text from top to bottom, not left to right. The expressions on the faces of the stars are also very…dramatic.
Except…so are the faces on the original “Twenty” poster. So maybe not that retro?
But these sure are. CGV also ‘retro-fied’ several posters of non-Korean movies playing in its chain of theaters, such as the American films “Furious 7” and Disney’s live-action “Cinderella.”
Here are some examples of old style Korean film posters for comparison:
Pretty good parodies, right? In addition to the parody posters, CGV is holding a special event called “Trick CGV” where if you come dressed in a school uniform or military uniform, you will discounts on tickets.