Lee Min Ho was chosen as a spokesmodel for the company last year, but under the renewed contract, Kyochon F&B is broadening Lee Min Ho’s global reach in China, Southeast Asia, Japan, the United States, and more.
A representative of Kyochon F&B commented, “Lee Min Ho, who is receiving love for his ever-sincere acting and model, upright lifestyle, is compatible with Kyochon Chicken’s mission statement of ‘good ingredients, honest food’ for the sake of the consumer. To the public, Lee Min Ho gives off a friendly vibe that has produced a positive response, so we requested a contract renewal.”
The representative continued, “Continuing from last year, we look forward to a huge growth in sales this year from the synergy between actor Lee Min Ho, whose star power spans China as a given and all across Asia, and global business leader Kyochon Chicken’s aggressive global market business plan.”
Kyochon Chicken currently has restaurants in China, Thailand, the Philippines, Indonesia, and the United States.