Actress Gong Seung Yeon will be the face of a beauty brand.
LG Household and Healthcare said on April 17 that Gong Seung Yeon has become the new model for the echo beauty brand BEYOND.
They said that the rising star’s beautiful appearances and her bright and trendy image as well as her work on MBC’s variety show “We Got Married” and SBS’s drama “Heard It Through the Grapevine” was the reason why she was chosen as a model.
LG Household and Healthcare will be using their current model Kim Soo Hyun as well as Gong Seung Yeon for domestic and international marketing.
The TV commercials with both Gong Seung Yeon and Kim Soo Hyun to promote the “Himalaya Deep Moisturiser Cream” will start airing somethime this month.
The LG Household and Healthcare representative also said, “By having the chaming actress Gong Seung Yeon as our model to represent our brand, we will be targeting females in their 20s to 30s and appeal our brand effectively.”