Talent agency MBK Entertainment (formerly also known as Core Contents Media) will be launching their own cosmetic line, in partnership with Syndrome Cosmetic.
MBK Entertainment announced the partnership on April 18, stating, “We contributed to the development of the CB product brand, and Syndrome Cosmetic also consulted our artists’ opinions and tastes to further improve the brand’s identity.”
The first product launch will happen this month, with plans to launch in China in the future.
MBK Entertainment will carry out their marketing for the CB (mixture of CC cream and BB cream) product line with a spring-themed beauty spread starring their artists.
MBK is home to artists like T-Ara, Speed, The Seeya, Son Ho Joon, and Ha Seok Jin.