KeyEast Entertainment, home to many popular actors, is currently considering entering the cosmetics market.
KeyEast’s stock values rose 14.96% on April 21, as the news of the talent agency entering the cosmetics market surfaced.
A representative from the entertainment company told the press, “It is true that we are considering the possibility of branching out into the cosmetics industry.”
If they were to enter the cosmetics market, they will most likely be heavily targeting China. It will be likely that they will carry on their business with online shopping site Panda Korea Dot Com, in which KeyEast invested heavily late last year. KeyEast owns 37% of the e-commerce business.
KeyEast, established by Bae Yong Joon, is home to popular actors like Kim Soo Hyun, Joo Ji Hoon, Han Ye Seul, and Im Soo Jung.