Soju advertisements featuring IU will no longer be on display following a law change that restricts liquor ads that feature people under 24 years old.
Korea’s Ministry of Health and Welfare has announced that liquor advertisements that display entertainers or athletes have officially been banned following the National Assembly’s passage of a revision to the Health Promotion Law.
According to the revised bill, any alcohol related advertisements featuring spokespeople under the age of 24 are banned from appearing in any form. While a ban on “spokespeople who are significant to and can have a strong effect on young people” had originally been under discussion, the vague definition of such a ban ultimately led to the decision to base the restriction on age.
As a result of the law change, 21 year-old IU’s current soju advertisement campaign will no longer be visible going forward.