KBS‘s Friday-Saturday drama “Producer” is earning the name “profitable gift” due to it grossing around four billion won (approx. 3.6 million USD) in advertisement sales.
According to statistics on May 27, “Producer” brings in 300 million won (approx. 270,000 USD) in advertising revenue per episode. The drama has a total run of 12 episodes, meaning the advertisement sales alone is a roaring 3.6 billion won (approx. 3.2 million USD).
Busan Contents Market (BCM), which recently ended on May 9, was partners with “Producer” and sponsored 200,000 USD per episode. Afterwards, “Producer” signed with Chinese site Sohu.com.
Just with the advertisement sales and televising rights, “Producer” is raising six billion won (approx. 5.4 million USD) in sales.
However, that is not all. Various publication sales, PPLs (Product Placements), and other “unseen” sales are also quite the profit.
This kind of “profitable gift” cannot fail in making the affiliates of KBS’s variety department happy. Their concerns for viewership ratings were answered with double-digits in the first episode (11 percent nationwide) and their sales even made a high jump.
One representative of the drama stated, “KBS has been struggling with SBS‘s ‘Law of the Jungle,’ tvN‘s ‘Three Meals a Day,’ and more programs that are airing in the same time frame, so this drama is the goose that lays the golden egg. It’s very encouraging for KBS.”