Former Girls’ Generation member Jessica has appeared in a short teaser video for her fashion brand BLANC & ECLARE.
Uploaded to Youtube and various Chinese video platforms on June 23, the fifteen second teaser video announces the arrival of the brand’s new 2015 S/S denim collection and, along with it, an expansion of its current focus on eyewear and scarves.
In the teaser, Jessica can be seen wearing a simple white t-shirt and destroyed skinny jeans, tying the laces of her sneakers while sitting on a tall stool. Jessica’s gaze as she stares blankly at the camera creates a mysterious and dreamlike atmosphere.
Meanwhile, after leaving Girls’ Generation last September, Jessica has worked on developing her fashion brand BLANC & ECLARE while continuing to perform in China.
Check out the teaser video for BLANC & ECLARE’s new denim line below.